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Videos
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Citation

Lefever and Hamaekers (2023a, October 05). How Alpro revampled its pack designs by colour science & predictive intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-alpro-revampled-its-pack-designs-by-colour-science-predictive-intelligence


Research papers

Getting into the real world of the shopper

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
March 1, 2011
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Citation

Hamaekers and Depoortere (2011a, March 01). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper-7677